Freelance Marketing Consultant with a passion for building communities and bringing people together.
I'm an international marketer who after a decade of corporate jobs in London, Cayman Islands and Hamburg said good-bye to permanent, full-time employment to follow my heart and build a career on my own terms. A career and a way of working and living that aligns with my values, makes my heart jump and makes me feel alive. It's about freelancing, remote working, part-time working and working with clients I love. These tend to be start-ups, young entrepreneurs, small businesses who need help with developing their brand and marketing strategy and need someone who is a do-er and can help implementing activities as well. I am all about building a community and helping people to do that. Bringing people together, inspiring and motivating them and help them make things happen. I thrive in people environments, coworking spaces are my new favourite place. I work best when I'm surrounded by people who inspire me and coworking spaces are brilliant for that. This site will give you a little glimpse into my life, my latest work, stuff I love and companies I admire. If you need help with getting your marketing off the ground or building a community drop me a line. Or if you're in Bali we can grab a coconut.
campaigns & projects
How I make a living
Tribe Leader aka 'Tribe Mama'
After joining the Tribewanted start-up tribe end of 2015 I'm now their tribe leader since January. And I love it. It's 100% me. I'm looking after organizing all meetings, sessions, skill-shares for the tribe, running the marketing & sales, organizing trips to explore Bali etc.. What I love most about it is building a community, inspiring & motivating tribe members to help them get more clarity, focus i.e. and then helping them get things moving by holding them accountable to actions. It's amazing to the progress and growth in tribe members and see their ideas, projects shape up.
A Green World in Bali
Promoting a more sustainable lifestyle
Marketing & Project Management for Green Village Lifestyle, Green by John and the award-winning Green School. All of these brands and organizations follow a sustainable philosophy and have the vision of making this world a better place. It's exciting to be working and volunteering with so many passionate people, getting an insight into the beautiful Balinese culture and be surrounded by breathtaking bamboo designs.
Global Journey App Launch Campaign
Global Awareness and Lead Generation Campaign for Hay Group's Journey app
Development and implementation of the Go-to-market strategy and global B2B marketing launch campaign for Hay Group's award-winning Journey app to help launch it across 6 global markets. Fully integrated campaign covering all channels with a focus on digital, content and lead generation. Great app to help develop emotional and social skills. Check it out here: Journey app or visit the LinkedIn showcase page.
Talking about their Generation
First integrated global campaign between Hay Group and Talent Q
Marketing & project lead on developing, implementing and launching the first global awareness and lead generation campaign between Hay Group and Talent Q to help organisations attract, develop and retain the right candidates. Campaign elements covered all channels with a focus on content, PR and lead generation. Talking about their generation campaign.
SaxonMG Pirates Week
Headline Sponsorship Campaign including License to Win Car Give-Away.
Marketing & Project Manager for SaxonMG's Pirates Week Headline Sponsorship and Licence-to-Win car give-away campaign (running island wide over 2 months). Campaign elements focussed on events, social media, Radio & TV and PR. Highlight of the campaign: Meeting Jack Sparrow of course.
I'm Saxon and I know it.
Island-wide marketing campaign making everyone sing: 'I'm Saxon and I know it'
Marketing campaign development, implementation & project management for SaxonMG's 'I'm Saxon and I know it campaign'. Working with a large team, we turned Saxon into the best known car insurance provider in Cayman. Watch this and see if you can spot me.
Nutrition Coach Network
Nutritional Therapist, Marketing
I am pretty much into being healthy, fit and active and that's all linked to what you put in your body. I love it so much, I studied it part-time and am a qualified Naturopathic Nutritional Therapist. After graduating I've worked as Nutritional Therapist with the Nutrition Coach team, running consultations and supporting the team with marketing, blogging & PR. Currently this is more of a hobby but one I'm very passionate about.
I love ....My Tribes
I love my Tribes. Ever since I joined the Escape Tribe I got introduced to the power of a tribe. The connections, inspiration and motivation of each tribe is something I never want to miss again. They make me focus on who I am and what I value and help me to make things happen. These are all on my 'love-to-work-here' list. Don't have a tribe? You should get one and see the magic unfold. Trust me. It works.
Escape the City - London
Unhappy with your current job? Feel a bit stuck and just don't know where to go, what to change and could do with a kick-start to get you moving into the right direction? Then Escape the City is your answer. I joined their first Escape Tribe. 3 months of goal setting, value defining, skill-sharing and amazing networking - all to help me build a career on my terms. These guys rock. They are on to something big. Don't miss it.
Co-working tribe - Bali
Tribe wanted Bali: Get your start-up or business idea to the next level and join this Tribe. I just joined and it's amazing. Daily check-ins, goal setting, bigger vision focus and a group of like-minded people that hold you accountable. Procrastinating was yesterday. The network you are surrounded by is inspiring, supportive and the knowledge sharing better than any google search. This is how things happen. Come over and be inspired and enjoy beautiful Bali.
Rave your way into the Day.
Never heard about Morning Gloryville? Go online, right now. And get ready to dance. It's by far THE best way to start a day. Instead of pressing snooze another time, get up up, throw on your (crazy) dance outfit, put on your dancing shoes, add some glitter to the face and go dance, rave, let loose, be happy. 6.30am start, hell yes. The energy you will take back to the office is addictive. They should be everywhere. Let's open one up in a new city.
Chief Happiness Officer, Chief Community Manager and Tribe Leader
my dream job titles.
I also love...
Show me your friends and I will tell you who you are. Show me the companies you love and follow (and always double-tap on their pictures) and I will tell you who you are, where you'd like to work and the company culture you love. In addition to the Tribes above, the ones below are my 'double-tap' companies. I love their style, their work, their people and if there's one newsletter I read, it's coming from them.
TUT- Notes from the Universe